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Industry (14)

Wednesday, 07 March 2018 06:21

Under Armour HOVR Sonic: Review by Cregg Weinmann

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Since 1998, Cregg Weinmann has been writing for our media group. He began writing for California Track & Running News in the mid 1990s and when we purchased California Track & Running News, Cregg then began writing the Running Network Shoe Reviews. Cregg now is moving our reviews to the digital and social venues where our runners frequent. You can find him at @runblogrun and our partner sites.
This is the review of the Under Armour HOVR Sonic. Under Armour did a global launch with this new product in February 2018. We also wanted to thank Under Armour for joining our sponsor group in supporting our travel and coverage of major events. UA is supporting us in Birmingham and we are most appreciative.
Remember, brands that support RunBlogRun, the Shoe Addicts and RunningNetwork, have a choice. Brands like that are supporting the culture of the sport the events of the sport. Support those brands that support the sport you love.
HOVR Sonic by Under Armour
Reviewed by Cregg Weinmann, Running Network / Running Product Reviews
The Hovr Sonic is a new shoe to the Under Armour line, which introduces a new midsole technology. The upper features a flat knit construction, with a minimal heel collar and varying weights of knitting in the forefoot, saddle, and heel. The fit is secure and comfortable, both key to performance and fit. The midsole is a two piece design, an outer carrier foam of molded EVA surrounds an inner layer of Olefin foam developed by Dow Chemical (known as Engage). The inner layer of foam is encapsulated in polyester fabric to help it retain its shape and bounce, and is visible in the heel and through a window in the sidewall. The resulting ride is firm but responsive, with good flexibility. The outersole is a full-length, full-contact carbon rubber, with blown rubber sandwiched between for extra cush, which provides a good grip and reasonable durability. The result is an amalgam of performance which points to a new line of shoes broadening Under Armour's appeal beyond their Charged Foam and Micro G midsole offerings.

If you’re a year-round trail runner, you already know that summer is a great time for getting off the pavement and onto the trails. If you’re thinking of trying the trails for the fi rst time or getting out there more frequently to change up your routine (less impact, more interesting scenery, and often cooler temps)—our new batch of Trail shoes has a little something foreveryone.In our reviews, shoes designated as “Responsive Trail“ have more protection, so they weigh more, while Performance Trail shoes pare back the extras to save weight and are a great choice for racing or if you’re a lightweight runner yourself.

Friday, 05 May 2017 16:06

Image Gallery: PUMA NETFIT!

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PUMA had a global launch for PUMA NETFIT, a new approach to personalizing running footwear by controlling the fit through infinite lacing styles. The launch was held on May 4, 2017 in New York City. PUMA showcased some of its top athletic talent, including Usain Bolt, to show off the new lacing systems for the PUMA NETFIT product. The marketing line, "Experience the reinvention of lacing. One shoe, infinite lacing styles. PUMA's Jose Van der Veen, PUMA global running product manager worked with The Shoe Addicts, the digital partners of RunBlogRun on this interview to showcase the amazing versatility of the new PUMA NETFIT product. To learn more about the product, please go to!

Innovative New Smartwatch Showcases Collaboration with Intel, Google and Strava as well as alliance with Jabra in debut of PaceIQ sports headphones - BOSTON, January 4, 2017– Global athletic leader New Balance announced its inaugural smart wearable from the Digital Sport Division with RunIQ, a “made to run” smartwatch built in collaboration with leading digital, hardware and software companies, including Intel, Google, and Strava, at the International Consumer Electronics Show (CES) in Las Vegas today.  In tandem with the launch of RunIQ, New Balance will also debut PaceIQ, Bluetooth wireless sport headphones, with sound by Jabra- the provider of premium sound solutions for sports enthusiasts. RunIQ delivers the perfect combination of the best running features in a stylish accessory that you can wear all day.

New ASICS GEL-NIMBUS® 19 Model Propels Long Distance Runners - Irvine, Calif. (December 15, 2016) – ASICS America Corporation has announced its iconic running shoe for long distance runners, the GEL-NIMBUS®, will be updated for 2017. The GEL-NIMBUS 19 model has been updated and upgraded to deliver a shoe that features unrivaled lightness and maximum comfort for neutral runners and underpronaters, without compromising on its legendary responsive cushioning.

(New York, NY) April  2016 – Nike Vision announces the latest offering in its performance line of sunglasses with the new Spring 2016 Running Collection – marking the new design direction for the future of the brand’s eyewear. Comprised of five new styles, the collection offers runners of all levels highly technical designs engineered for speed and comfort. Designed specifically for runners, the Spring 2016 assortment pushes the envelope of athletic innovation and style. Using cutting-edge manufacturing methods to provide the highest level of optical clarity, the new collection raises the bar in the performance eyewear industry.

There are many stories of Nike competitiveness in the Berm. One story, passed on from generation to generation is about the late Bill Bowerman, who, until his last years, would meet with some of the running shoe developers.

Monday, 23 November 2015 17:41

New Balance Launches First 3D Printed Running Shoe!

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BOSTON (November 9, 2015) – Global athletic leader New Balance announced today they will be launching the first high performance running shoe with a 3D printed midsole. Through an exclusive collaboration with 3D Systems and their newly developed elastomeric powder, DuraForm® Flex TPU, New Balance has made significant advancements in the performance of printed parts for running shoes.
The new midsoles leverage the benefits of 3D printing and breakthroughs in materials science to achieve an optimal balance of flexibility, strength, weight and durability. This limited edition, state-of-the-art running shoe will launch first in Boston in April 2016 and then in select New Balance retail locations around the globe. The shoes will also be on display and in use by employees in the 3D Systems booth at the 2016 Consumer Electronics Show (CES) in January.
Friday, 11 September 2015 18:20

2015 Fall Shoe Review

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People make the shoes you run in. There are people who design them; people who develop them; people who assemble them; and people who sell them.