Print this page
Tuesday, 21 October 2014 23:03


Written by
Rate this item
(0 votes)

Registration still open for Run Hard Rock Cafe 5k - LOS ANGELES, Oct. 20, 2014—The So. Cal community is gearing up for Hard Rock Cafe’s 2nd annual Run Hard Rock Cafe 5K—the only 5K to shut down Hollywood Boulevard—on Saturday, November 8 to benefit My Friend’s Place, a local nonprofit dedicated to assisting and inspiring homeless youth to build self-sufficient lives.

Though expected to sell out in the next few weeks, there are still a limited number of spots open. Registration is still open for runners, walkers and rockers alike for $50, which includes an Official Hard Rock Cafe 5K Finisher’s Medal and a limited-edition design 5K Tech Shirt. Additionally, a portion of all registration fees is donated directly to My Friend’s Place to support its services such as the Safe Haven Program, Transformative Education Program and Health & Well Being Program.

Among the thousands of other runners expected on Hollywood Blvd. this year, My Friend’s Place has assembled an inspiring group of runners comprised of homeless youth that take advantage of My Friend’s Place’s services as well as staff from the organization. Local Nike staff has stepped in to support these homeless youth by donating 25 pairs of running shoes and clothing in a variety of sizes and styles to ensure the My Friend’s Place participants have appropriate gear for the race.

 “We are thrilled for everything Hard Rock Cafe is doing for our homeless youth,” says Heather Carmichael, Executive Director of My Friend’s Place. “To see our youth train and plan to participate in this year’s race is so heartwarming. Just the idea of joining a running club would have been difficult for many of them without Nike’s contribution of running shoes and gear—it is the first time many of these youth have had anything new. As a result, we’ve seen these young people have increased self-esteem, drive, and feel part of a larger purpose. It has all been a very moving experience.”

To further benefit the homeless youth at My Friend’s Place, Hard Rock Cafe has partnered up with Fleet Feet Sports Burbank. Fleet Feet will be collecting unwanted shoes at packet pick-up and post-race to donate directly to My Friend’s Place.

After the race, all runners, supporters, volunteers and spectators can join Hard Rock Cafe Hollywood at Hollywood BLVD for breakfast. Registered racers 21+ may enjoy one free Angel City Brewery beer after the race by using their bib tag. Families are encouraged to return to the cafe post-race to enjoy a kid’s area filled with face painting, games, and more.

 “We are thrilled to see how the Hollywood community and beyond is coming together for this great cause of supporting our homeless youth,” says Selin Demren, Senior Sales & Marketing Manager of Hard Rock Cafe Hollywood, Calif. locations. “This year, the Run Hard Rock Cafe 5K is shaping up to be even bigger and better than the last.” 

A photographer will be on route on race day to capture the Run Hard Rock Cafe 5K’s memorable moments. An exclusive Hard Rock Cafe 5K Collector's Pin will also be available for purchase with one dollar of every sale going to My Friend’s Place. Awards will be awarded to Top 3 Overall Male and Female Finishers in the Hard Rock Cafe 5K and 3 deep in the following divisions for Males and Females: 13 & under, 14 -18, 19-29, 30-39, 40-49, 50-59, 60-69, 70 & above.

Registration is available online


For more information, please visit


About My Friend’s Place

Founded in 1988, the mission of My Friend's Place is to assist and inspire homeless youth to build self-sufficient lives. Over the past 25 years, the organization has grown from a group of volunteers serving meals from their cars once per week into a thriving, professionally-staffed social service agency serving nearly 1,500 youth experiencing homelessness per year from our Hollywood facility. With the incredible support of countless community partners, we are able to offer broad-ranging, high-impact services that help some of the most vulnerable young people move toward greater stability. For more information on My Friend’s Place, visit

About Hard Rock International

With a total of 190 venues in 58 countries, including 144 cafes, 21 hotels and 10 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Ibiza, Las Vegas, Palm Springs, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Seoul, San Juan and Marseille. New Hard Rock Hotel projects include Daytona Beach, Los Cabos, Abu Dhabi and Shenzhen and Haikou in China. For more information on Hard Rock International, visit

Read 5185 times

Latest from Super User